Interested in promoting our products, how to do it? “
I often encounter such intriguing questions where someone is immediately interested in our products but doesn’t know how to start a cooperation. Questions like:”
a. Do you already have a distributor or customers in XXX?
b. We are lighting designers/engineering company/wholesalers, can you suggest some items?
“For these types of questions, based on more than a decade of market feedback, a comprehensive consideration of the company’s nature, project type, region, and market preferences is essential to provide an answer that minimizes detours.
Allow me to introduce our company and myself to our new friends before answering.
Who are we?
We are an outdoor landscape lighting manufacturer, mainly producing flood lights, inground lights, wall washers, and street lights.
Who do we serve?
We serve three major groups in the lighting industry: designers, engineering companies, and dealers.
What value do we create?
We create comfortable lighting for infrastructure and urban renovation projects.
What kinds of projects we made?
(1) Humanities: Monuments,Temples,Churches,Heritage sites,
(2) Leisure and entertainment: Village,Pavilion,Piazza,Garden,Commercial Street,Amusement parks
(3) Building: Landmark,Hotel, Commercial Building,Administrative Building,Residence
(4) Municipal category: Station,Urban,Roads,Harbour and Lake,Airport,Bridges,Tunnels,Schools,Mountains
Recommendations based on company nature, applicable to any regional characteristics:
1. Lighting Design Companies:
- (1) Possess strong lighting design capabilities, able to create models, recommend optical solutions, and simulate Dialux plans.
- (2) Focus on product quality, appearance, and design; value their own reputation.
- (3) Occasionally willing to compress profits or sacrifice profits for good results.
2.Engineering company
- (1) Focus on project longevity, stable product quality, and minimal maintenance
- (2) Often seek high cost-effectiveness with the shortest delivery times.
- (3) Expect manufacturers to provide comprehensive services, especially for urban renewal projects, requiring capabilities in design, drafting, and on-site DMX tuning with high responsiveness.
3. Wholesales
- (1) Cost-effectiveness is always the priority, facing intense competition, they are forced to reduce profit margins for the market.
- (2) The appearance and style may not be the trendiest, but the quality must be stable, and they are less sensitive to delivery times.
- (3) Middle-low watt ( less than 30W )are popular stock for market.
